Hi there!
I’m Karin. For the past 10 years, I’ve worked as a creative in the advertising industry—both in-house and at agencies. I’ve always been a versatile creative with a strategic mindset, and last fall I decided to build on that by studying project management and data-driven content strategy, to broaden my skill set.
Today, I work as a Marketing Manager at a Swedish craft distillery. It’s a role that allows me to combine creativity with strategy, working across branding, content, campaigns and digital marketing.
When I’m not writing strategies or brainstorming ideas, I’m a mum of two (plus two silly cats). I’m also a hobby enthusiast and spend my free time with my family at our cottage—renovating, growing far too many tomatoes, and horseback riding. I recently took up knitting, which was a poor choice considering my other great hobby—reading. Turns out it’s hard to knit and hold a book at the same time. Whatever time is left, I spend scrolling TikTok and keeping up with pop culture.
Drop me an email or give me a call. I love coffee!