Hi there!
I’m Karin. For the past 10 years, I’ve worked as a creative in the advertising industry—both in-house and at agencies. While I studied copywriting and that’s been my official title in most roles, it doesn’t quite capture what I do. Copywriting is my craft. But what I am is a creative. I create.
Rooted in solid strategies—or developing one when it’s missing—I’m an ideator at heart who’s always ready to jump in wherever needed. I’ve done art direction, strategy work, and even stepped into the producer role when needed. Simply because I love learning new things. That said, writing is my craft. And oh, do I write. Everything from messages on coffee machine displays (yes, that’s a thing!) to tearjerking manifestos and whimsical film scripts.
When I’m not coming up with ideas or writing striking copy, I’m a mom of two (plus two silly cats). I’m also a hobby enthusiast and spend my free time with my family at our cottage—renovating, growing far too many tomatoes, and horseback riding. I recently took up knitting, which was a poor choice considering my other hobby—reading (mostly for my book club). Turns out it’s hard to knit and hold a book at the same time. Whatever time is left, I spend scrolling TikTok and keeping up with pop culture.
If it weren’t such a cliché—and kind of weird to say about yourself—I’d describe myself as a bit of a Swiss Army knife. Oh well, I said it anyway. So be it.
Drop me an email or give me a call. I love coffee!