Hi there!
I’m Karin. For the past 10 years, I’ve worked as a creative in the advertising industry—both in-house and at agencies. While I studied copywriting and that’s been my official title in most roles, my work has always stretched beyond the written word. I thrive in the in-between spaces—where strategy meets concept, where design meets storytelling, and where ideas become real.
Right now, I’m studying project management and data-driven content strategy to broaden my perspective and deepen my creative toolkit.
When I’m not coming up with ideas or writing striking copy, I’m a mom of two (plus two silly cats). I’m also a hobby enthusiast and spend my free time with my family at our cottage—renovating, growing far too many tomatoes, and horseback riding. I recently took up knitting, which was a poor choice considering my other hobby—reading (mostly for my book club). Turns out it’s hard to knit and hold a book at the same time. Whatever time is left, I spend scrolling TikTok and keeping up with pop culture.
Drop me an email or give me a call. I love coffee!