KLM: Flight Mode
Task: Increase brand awareness for KLM, with a focus on the number of destinations they offer.
Solution: The campaign consisted of two distinct parts. First, we launched the game KLM Flight Mode, a digital activation designed to help people unwind and get into vacation mode—no matter where they were. In parallel, we rolled out a digital out-of-home campaign featuring calming, playful films on public screens, complemented by online banners and social media. These encouraged people to relax and switch to Flight Mode, highlighting that KLM flies to 314 destinations around the world.