Odd Molly: 8 days of Christmas
Task: Create a digital Christmas campaign that would attract new customers to Odd Molly.
Solution: We teamed up with Swedish TV personality and interior stylist Marie Olsson Nylander. By tapping into one of Odd Molly’s audience’s biggest interests—interior design and crafts—we created engaging content that also showcased Odd Molly’s clothing on someone who perfectly embodies the brand.
The campaign was published exclusively on Odd Molly’s website and on the Instagram accounts of both Odd Molly and Marie Olsson Nylander. Despite the limited channels, we quadrupled sales revenue and grew Odd Molly’s Instagram following by 1,000.