Picadeli: Fast Food de la Future
Task: Picadeli wanted a new brand concept based on their vision: fast food is the opposite of junk food. Our task also included defining their social media tone of voice and content.
Solution: We created Fast Food de la Future—a bold concept positioning Picadeli as modern, fresh, and forward-thinking. It challenged traditional notions of fast food by highlighting quality, taste, and innovation.
We developed a full communication platform, including a new visual identity, logo, and bowl design. The concept was launched through a 360° campaign across all touchpoints.
For social media, we shaped a playful, confident, and intelligent tone of voice—making sure Picadeli sounded just as bold as they look.
Nominated for the Swedish Design Prize 2019
Nominated for Re-Brand/Re-Launch Strategy of the Year 2020, The Drum Marketing Awards