Reko: Inga genvägar
Task: Get people who are normally willing to pay more for high-quality groceries to realize that a Reko chicken is anything but a generic, tasteless staple.
Solution: By showing how Reko chickens are raised—from egg to plate—with full transparency, we were able to demonstrate that Reko is nothing like industrially produced chicken.
We developed a new communication concept: “The journey towards Sweden’s best chicken has no shortcuts”. This was paired with a new visual identity and rolled out across in-store marketing, advertising, and social media.
Sales spiked following the concept launch, and Reko has since become a beloved luxury favorite among quality-conscious shoppers.
Nominated for the Swedish Design Prize 2017