Tre: Trevligare jul tillsammans!
Task: For Christmas 2023, Tre shifted from a purely price-driven approach to a more brand-focused campaign—still with multiple offers and a tight deadline. There was also a desire to continue promoting the family offer under the slogan “Trevligare tillsammans”/“Better Together.”
Solution: We created the campaign “Trevligare jul tillsammans!”/“Better Christmas Together!”. Our goal was to showcase a modern take on togetherness, where Christmas isn’t just for immediate family—everyone’s invited. The taxi driver! The mailman! The snowplow operator! The result was a film with Tre’s signature playful vibe while still landing on a clear, distinct offer. From the film’s final scene, we created a key visual that captured the whimsical and slightly chaotic Christmas gathering. This group photo served as the anchor for tying different offers to specific USPs. For tactical display ads, we replaced Tre’s usual gradient background with a custom design featuring Christmas gifts wrapped in gradient paper—maintaining brand consistency while adding a touch of warmth for the holiday season. For five prioritized Tre stores, we created 3-shaped Christmas trees, as the one in the film, and let them take place in the shopping windows.