Tre x Apple One
Task: Tre and Apple joined forces for an exclusive collaboration, making Tre the first telco partner in Sweden to offer Apple One to its customers. However, since awareness of Apple One was low in Sweden, our mission was twofold: to educate the market about the service and to communicate that it was available through Tre. At the same time, we had to navigate Apple’s strict brand guidelines while ensuring Tre’s brand remained visible and distinct.
Solution: For a pre-planned 360 campaign with booked media, we started with the commercial. Our goal was to maintain Tre’s distinctive brand elements, such as our jingle, the line “We have switched to Tre,” and Trevligt. While the script was largely dictated by Apple, we added playful touches to the setting and character actions to make the film feel less like an explainer and more like entertainment. The film served as the core of the campaign, and with a key visual from the shoot, we created a cohesive and visually consistent campaign.