Tre x Sweden International Horse Show
Task: In 2023, Tre launched several sponsorships as part of a broader strategy to become more relevant to families. For the 2023 Sweden International Horse Show, Tre secured an event space, and our mission was to fill it with something exciting!
Solution: Stockholm International Horse Show is not just a spectacular event, it’s also a major shopping destination. Half of the arena is filled with exhibitors offering everything from exclusive saddles and riding apparel to dog leashes and more. So, what could Tre do for the visitors? Given that the event took place during the first weekend of December, and with its strong Christmas vibe, we anticipated that many people would be shopping for holiday gifts. And what’s essential for gift shopping? Great wrapping, of course! We set up a craft station where all the excited shoppers could wrap their gifts for free. Equipped with everything they needed—from stickers to parcel cords—and even Christmas rhymes available on our iPads. It became a magical space for the whole family, with visitors leaving with their gifts neatly wrapped and put in large Tre shopping bags. Our clever way of gaining brand attention in a fun, subtle way. A win-win!